Become One With the Wild
Go Feel Wild is a campaign that encapsulates our holistic approach to nature and the lightweight, durable and versatile gear we create to give you the freedom of going out there and actually feel the wild.
For the launch of the campaign, we teamed up with creative collective and adventure aficionados The Bunch, utilizing their profound knowledge of the outdoors to create a story concept rooted in the very core of Nordic folklore. Mysterious, almost lysergic, drawn from ancient tales meant to protect both humans and nature.
By fusing elements of old folk tales into our launch story, we place these old beliefs systems in contemporary situations.
When mythical beings draw you deep into the dark forest, don’t be scared. Be well prepared.
The essence of Näcken, a water spirit that lures people into rivers and lakes with a spellbinding melody played from his fiddle. The seductive Skogsrå, a forest nymph that leads wanderers astray. And the enigmatic Vittror watching our every step in the forest from their parallel world among us, making sure we respect nature and its habitants.
These are depicted not as fantasy or decoration, but rather as psychological echoes. The belief is that our journeys are about exploring both outer worlds and inner ones alike. It all ends with an enchanting Orrspel, the mating ritual of the black grouse that only happens at a specific marsh at dawn. A natural phenomenon that exists at the intersection where myth meets reality.
Hiking & Trekking SS26
Ever since the early days of Klättermusen in the 70’s, our ambition has always been clear; create equipment which prepares us for all challenges in the wild that our restless curiosity presents, with an unwavering dedication to not only respect nature but also to protect it.
Lightweight Durable Versatility is the vision that that sits at the core of our Spring/Summer 2026 collection. Because hiking and trekking is more than just journeys. For us, it’s a commitment to the very landscapes we immerse ourselves into. Where presence, adaptability and respect for shifting conditions are key elements that takes us from point A to point B. From Piedmont to peak.
